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SEO stands for Search Engine Optimization. It’s a way to help your website show up higher on Google (and other search engines) when people search for something you offer—like a product, service, or information.

SEO helps your website appear in search results when potential customers look for products or services you offer. This leads to increased traffic, better brand visibility, and higher chances of generating leads or sales.

SEO is a long-term strategy. While some changes may bring quick wins, significant results typically take 3–6 months depending on your competition, website condition, and SEO efforts.

• On-page SEO involves optimizing elements within your website like content, meta tags, headings, and internal links.

• Off-page SEO focuses on external factors like backlinks, social signals, and online reputation.

You can do basic SEO with research and practice, but hiring an SEO expert can save time and bring better results, especially for competitive industries or larger websites.